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Research papers

How to increase sales through market research

We have a better understanding of our competitive position and can match the effectiveness of our sales, marketing and communications methods with competitors. Analysing, interpreting and acting on the data from the research group database has helped...

Catalogue: Seminar 1993: Competition In Publishing
Authors: Mike Cranidge, Robin J. Birn
June 15, 1993
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Citation

Cranidge and Birn (1993a, June 15). How to increase sales through market research. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/how-to-increase-sales-through-market-research